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プライベート・ブランドMDの体系化とビジネスモデルの検証
http://hdl.handle.net/10110/00016917
http://hdl.handle.net/10110/000169175ed27b8e-73fc-49c6-889f-210d091d38ec
名前 / ファイル | ライセンス | アクション |
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AJSSFB_6_11-28_Sohn (1.8 MB)
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Item type | 学術雑誌論文 / Journal Article(1) | |||||
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公開日 | 2017-04-21 | |||||
タイトル | ||||||
タイトル | プライベート・ブランドMDの体系化とビジネスモデルの検証 | |||||
言語 | ||||||
言語 | jpn | |||||
キーワード | ||||||
主題Scheme | Other | |||||
主題 | アパレル製造小売業 | |||||
キーワード | ||||||
主題Scheme | Other | |||||
主題 | SPA | |||||
キーワード | ||||||
主題Scheme | Other | |||||
主題 | セレクトショップ | |||||
キーワード | ||||||
主題Scheme | Other | |||||
主題 | Select Shop | |||||
キーワード | ||||||
主題Scheme | Other | |||||
主題 | 次世代 | |||||
キーワード | ||||||
主題Scheme | Other | |||||
主題 | Next Generation | |||||
キーワード | ||||||
主題Scheme | Other | |||||
主題 | 感性マーケテイング | |||||
キーワード | ||||||
主題Scheme | Other | |||||
主題 | KANSEI(Emotion and Sensibility) Marketing | |||||
キーワード | ||||||
主題Scheme | Other | |||||
主題 | マーケットイン | |||||
キーワード | ||||||
主題Scheme | Other | |||||
主題 | Market-in | |||||
資源タイプ | ||||||
資源タイプ識別子 | http://purl.org/coar/resource_type/c_6501 | |||||
資源タイプ | journal article | |||||
著者 |
水谷, 米博
× 水谷, 米博× 篠崎, 文子× 中澤, 祐子× 大塚, 賢龍× 孫, 珠煕× 田村, 登志子× 野田, 隆弘× 藤田, 悟 |
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著者別名 | ||||||
姓名 | Mizutani, Yonehiro | |||||
著者別名 | ||||||
姓名 | Shinozaki, Fumiko | |||||
著者別名 | ||||||
姓名 | Nakazawa, Yuko | |||||
著者別名 | ||||||
姓名 | Otsuka, Kenryu | |||||
著者別名 | ||||||
姓名 | SOHN, Ju-hee(SOHN Juhee) | |||||
著者別名 | ||||||
姓名 | Tamura, Toshiko | |||||
著者別名 | ||||||
姓名 | Noda, Takahiro | |||||
著者別名 | ||||||
姓名 | Fujita, Satoru | |||||
その他(別言語等)のタイトル | ||||||
その他のタイトル | The Systematization of Private Brand Merchandising and an Examination of It's Business Models | |||||
抄録 | ||||||
内容記述タイプ | Abstract | |||||
内容記述 | This research studied the current systematization of private brand merchandising (abbreviatedas MD) and examined the business models of two recent trends, SPA MD and Select Shop MD. This research also examined the hypothesis of the directionality and corporate image for the next generation of MD. The analysis mainly involved corporate, shop, and literature research. Research involved: 1) Study of the transition of fashion retailing MD in Japan in order toexaminethe historical background of the characteristics of the current generation of MD. 2) Comparison of SPA MD and Select Shop MD in terms of their purposes, MD concepts, specialists, merchandise procurement, and sales floor configurations as well as their general concepts. 3) With case studies, examination of First Retailing's UNIQLO and World'B OZOC for SPA brands and Beams and *Via Bus Stop for Select Shop brands using their literature and storefront surveys. 4) As a hypothesis, the directionality and corporate image for the next generation of MD may be viewed as marketing for ”individuals”:a global standard based on a paradigm shift to personal marketing to capture the lifestyle values of actual individuals and collect and analyze relevant information. SPA: Specialty store retailer of private label apparel |
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引用 | ||||||
内容記述タイプ | Other | |||||
内容記述 | ファッションビジネス学会論文誌, Vol.6, 2000.12, Page 11-28 | |||||
書誌情報 |
ファッションビジネス学会論文誌 巻 6, p. 11-28, 発行日 2000-12 |
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ISSN | ||||||
収録物識別子タイプ | ISSN | |||||
収録物識別子 | 13489909 | |||||
書誌レコードID | ||||||
収録物識別子タイプ | NCID | |||||
収録物識別子 | AA11983480 | |||||
権利 | ||||||
権利情報 | © 2000 The Society for Fashion Business. | |||||
著者版フラグ | ||||||
出版タイプ | VoR | |||||
出版タイプResource | http://purl.org/coar/version/c_970fb48d4fbd8a85 | |||||
出版者 | ||||||
出版者 | ファッションビジネス学会 | |||||
資源タイプ(DSpace) | ||||||
内容記述タイプ | Other | |||||
内容記述 | Article |