@article{oai:toyama.repo.nii.ac.jp:00014429,
 author = {水谷, 米博 and 篠崎, 文子 and 中澤, 祐子 and 大塚, 賢龍 and 孫, 珠煕 and 田村, 登志子 and 野田, 隆弘 and 藤田, 悟},
 journal = {ファッションビジネス学会論文誌},
 month = {Dec},
 note = {This research studied the current systematization of private brand merchandising (abbreviatedas MD) and examined the business models of two recent trends, SPA MD and Select Shop MD. This research also examined the hypothesis of the directionality and corporate image for the next generation of MD. The analysis mainly involved corporate, shop, and literature research. Research involved:
1) Study of the transition of fashion retailing MD in Japan in order toexaminethe historical background of the characteristics of the current generation of MD.
2) Comparison of SPA MD and Select Shop MD in terms of their purposes, MD concepts, specialists, merchandise procurement, and sales floor configurations as well as their general concepts.
3) With case studies, examination of First Retailing's UNIQLO and World'B OZOC for SPA brands and Beams and *Via Bus Stop for Select Shop brands using their literature and storefront surveys.
4) As a hypothesis, the directionality and corporate image for the next generation of MD may be viewed as marketing for ”individuals”:a global standard based on a paradigm shift to personal marketing to capture the lifestyle values of actual individuals and collect and analyze relevant information.
SPA: Specialty store retailer of private label apparel, Article, ファッションビジネス学会論文誌, Vol.6, 2000.12, Page 11-28},
 pages = {11--28},
 title = {プライベート・ブランドMDの体系化とビジネスモデルの検証},
 volume = {6},
 year = {2000}
}