@article{oai:toyama.repo.nii.ac.jp:00000913,
 author = {孫, 珠煕 and 榊原, 愛華},
 issue = {2},
 journal = {富山大学人間発達科学部紀要 = Memoirs of the Faculty of Human Development University of Toyama},
 month = {Mar},
 note = {The purpose of this study is to analyze apparel brand stores in the Toyama Prefecture area and to clarify the physique and fashion behavior of the youth in the area. The major findings are as follows: Marie Toyama is characterized by zones featuring “young-mind-casual” clothing and clothes targeting SC (shopping center) stores; the Toyama branch of the Daiwa Department Store has many zones featuring brands for married-women and types of clothes referred to as “trans-career” and “non-age character.” These results suggest that the Toyama area lacks the types of clothes referred to as “select shop,” “global SPA,” “sexy girl,” and “luxury pret-a-porter.” As for the Sogawa shopping arcade, it needs to clarify its product planning target market. It also needs visual merchandizing. With their self-reported average heights of 171.07cm and 158.94cm, respectively, both male and female university students in Toyama are taller than students in other prefectures. In the national ranking by height, the students of Toyama and Ishikawa prefectures rank from first to third. Their shoe sizes are also big. These findings suggest that for the merchandizing in the Toyama area, consideration to the young people's physique is important, along with the consideration of its distinctive climate. The types of facilities and shops that young people want Toyama to have are SPA-type brand shops and second-hand clothing shops (females) and recreational facilities, outlet malls, and men's brand shops (males)., Article, 富山大学人間発達科学部紀要, 9巻2号, 2015.03.15, Page 79-96},
 pages = {79--96},
 title = {富山エリアのアパレルブランド分析と若者の体型・ファッション行動に関する研究},
 volume = {9},
 year = {2015}
}