@article{oai:toyama.repo.nii.ac.jp:00016714, author = {孫, 珠煕 and 中嶋, 史央里}, issue = {1}, journal = {富山大学人間発達科学部紀要 = Memoirs of the Faculty of Human Development University of Toyama}, month = {Oct}, note = {In this study, we presented doll yukata made with tenugui Japanese towels to the subjects and assessed their preference trends. Items presented to the subjects were 18 doll yukata, each with a different pattern and color. The number of samples was 346 in total, with 245 female university students and their 101 male counterparts. We used IBM SPSS and a text mining software for the analysis. According to the results, the main preference trends that the subjects had on doll yukata were“ cute” (45.1%),“ beautiful” (12.4%),“ patterns” (11.6%), and“ color” (10.1%). With regard to the female subjects, 54.3% of them chose“ cute” as an answer. The comments on doll yukata were positive overall, and many subjects said they themselves felt like wearing yukata. We also classified doll yukata, and visualized doll yukata that female subjects liked. Differences were seen in preference trends for doll yukata between males and females., Article, 富山大学人間発達科学部紀要, 13巻1号, 2018.10.25, Page 67-74}, pages = {67--74}, title = {手ぬぐいで製作した人形浴衣の嗜好傾向}, volume = {13}, year = {2018} }