{"created":"2023-07-25T09:13:52.207490+00:00","id":13313,"links":{},"metadata":{"_buckets":{"deposit":"cbc40540-daf8-427e-ad02-40c604621026"},"_deposit":{"created_by":3,"id":"13313","owners":[3],"pid":{"revision_id":0,"type":"depid","value":"13313"},"status":"published"},"_oai":{"id":"oai:toyama.repo.nii.ac.jp:00013313","sets":["208:211:251:1533"]},"author_link":["80"],"item_3_alternative_title_19":{"attribute_name":"その他（別言語等）のタイトル","attribute_value_mlt":[{"subitem_alternative_title":"Comepetitive Strategy of Iris Ohyama Ltd."}]},"item_3_biblio_info_7":{"attribute_name":"書誌情報","attribute_value_mlt":[{"bibliographicIssueDates":{"bibliographicIssueDate":"2016-07","bibliographicIssueDateType":"Issued"},"bibliographicIssueNumber":"1","bibliographicPageEnd":"185","bibliographicPageStart":"173","bibliographicVolumeNumber":"62","bibliographic_titles":[{"bibliographic_title":"富山大学紀要．富大経済論集"}]}]},"item_3_description_4":{"attribute_name":"抄録","attribute_value_mlt":[{"subitem_description":"本稿はケーススタディ用の教材として作成されているが，前稿ではアイリスオーヤマ株式会社の成長プロセスについてみてきた。本稿では，主に同社の競争戦略について記述していく。\n地方の町工場から始まったアイリスオーヤマ。19歳で同社の代表者となった大山健太郎氏は，その後独自のポリシーをもとに同社を成長させていく。他社の持たない商品を，顧客目線で発掘し，数々のヒット商品を生み出してきた。同社の出す新商品は年間1千点。すべてが「ユーザーイン」の発想から生み出されていく。同社では，売上高のうち発売から3年以内の商品による売上の比率を「新商品比率」と呼んでいるが，60％が同社の目標として設定されている。一度，ヒット商品が生まれると，長期間その商品に依存しようとする企業も少なくない中，同社のこの数字は，数年のうちには売れ筋の商品群を入れ替えることを意味する。実際，2014年度はわずかながら目標に及ばなかったものの，55.8％となっている。果たしてどのようなメカニズムによって，こうした活動が進められているのだろうか。","subitem_description_type":"Abstract"}]},"item_3_description_40":{"attribute_name":"資源タイプ(DSpace)","attribute_value_mlt":[{"subitem_description":"Article","subitem_description_type":"Other"}]},"item_3_description_6":{"attribute_name":"引用","attribute_value_mlt":[{"subitem_description":"富山大学紀要．富大経済論集，第62巻第1号，2016.7，pp. 173-185","subitem_description_type":"Other"}]},"item_3_full_name_3":{"attribute_name":"著者別名","attribute_value_mlt":[{"nameIdentifiers":[{"nameIdentifier":"80","nameIdentifierScheme":"WEKO"},{"nameIdentifier":"1000090303205","nameIdentifierScheme":"CiNii ID","nameIdentifierURI":"http://ci.nii.ac.jp/nrid/1000090303205"},{"nameIdentifier":"90303205","nameIdentifierScheme":"e-Rad","nameIdentifierURI":"https://nrid.nii.ac.jp/nrid/1000090303205"}],"names":[{"name":"Uchida, Yasuro"}]}]},"item_3_identifier_registration":{"attribute_name":"ID登録","attribute_value_mlt":[{"subitem_identifier_reg_text":"10.15099/00015819","subitem_identifier_reg_type":"JaLC"}]},"item_3_publisher_33":{"attribute_name":"出版者","attribute_value_mlt":[{"subitem_publisher":"富山大学経済学部"}]},"item_3_source_id_10":{"attribute_name":"書誌レコードID","attribute_value_mlt":[{"subitem_source_identifier":"AN00408391","subitem_source_identifier_type":"NCID"}]},"item_3_source_id_8":{"attribute_name":"ISSN","attribute_value_mlt":[{"subitem_source_identifier":"0286-3642","subitem_source_identifier_type":"ISSN"}]},"item_3_version_type_16":{"attribute_name":"著者版フラグ","attribute_value_mlt":[{"subitem_version_resource":"http://purl.org/coar/version/c_970fb48d4fbd8a85","subitem_version_type":"VoR"}]},"item_creator":{"attribute_name":"著者","attribute_type":"creator","attribute_value_mlt":[{"creatorNames":[{"creatorName":"内田, 康郎"}],"nameIdentifiers":[{},{},{}]}]},"item_files":{"attribute_name":"ファイル情報","attribute_type":"file","attribute_value_mlt":[{"accessrole":"open_date","date":[{"dateType":"Available","dateValue":"2016-08-01"}],"displaytype":"detail","filename":"62-1_01-08_Page173to185_Uchida.pdf","filesize":[{"value":"901.8 kB"}],"format":"application/pdf","licensetype":"license_note","mimetype":"application/pdf","url":{"label":"62-1_01-08_Page173to185_Uchida.pdf","url":"https://toyama.repo.nii.ac.jp/record/13313/files/62-1_01-08_Page173to185_Uchida.pdf"},"version_id":"bde26bb1-9184-4fe7-bdfb-07d198f2a140"}]},"item_keyword":{"attribute_name":"キーワード","attribute_value_mlt":[{"subitem_subject":"アイリスオーヤマ","subitem_subject_scheme":"Other"},{"subitem_subject":"メーカーベンダーシステム","subitem_subject_scheme":"Other"},{"subitem_subject":"ユーザーイン","subitem_subject_scheme":"Other"},{"subitem_subject":"プレゼン会議","subitem_subject_scheme":"Other"}]},"item_language":{"attribute_name":"言語","attribute_value_mlt":[{"subitem_language":"jpn"}]},"item_resource_type":{"attribute_name":"資源タイプ","attribute_value_mlt":[{"resourcetype":"departmental bulletin paper","resourceuri":"http://purl.org/coar/resource_type/c_6501"}]},"item_title":"アイリスオーヤマ株式会社の競争戦略","item_titles":{"attribute_name":"タイトル","attribute_value_mlt":[{"subitem_title":"アイリスオーヤマ株式会社の競争戦略"}]},"item_type_id":"3","owner":"3","path":["1533"],"pubdate":{"attribute_name":"公開日","attribute_value":"2016-08-01"},"publish_date":"2016-08-01","publish_status":"0","recid":"13313","relation_version_is_last":true,"title":["アイリスオーヤマ株式会社の競争戦略"],"weko_creator_id":"3","weko_shared_id":3},"updated":"2023-07-25T14:44:24.526284+00:00"}