WEKO3
アイテム
{"_buckets": {"deposit": "4fd0fd58-3623-4439-9908-fe54b05680a5"}, "_deposit": {"created_by": 3, "id": "2077", "owners": [3], "pid": {"revision_id": 0, "type": "depid", "value": "2077"}, "status": "published"}, "_oai": {"id": "oai:toyama.repo.nii.ac.jp:00002077", "sets": ["407"]}, "author_link": ["59838", "59839"], "item_6_biblio_info_7": {"attribute_name": "書誌情報", "attribute_value_mlt": [{"bibliographicIssueDates": {"bibliographicIssueDate": "2007-02", "bibliographicIssueDateType": "Issued"}, "bibliographicPageEnd": "51", "bibliographicPageStart": "1", "bibliographicVolumeNumber": "213", "bibliographic_titles": [{"bibliographic_title": "Working Paper, Faculty of Economics, University of Toyama"}]}]}, "item_6_description_15": {"attribute_name": "フォーマット", "attribute_value_mlt": [{"subitem_description": "application/pdf", "subitem_description_type": "Other"}]}, "item_6_description_4": {"attribute_name": "抄録", "attribute_value_mlt": [{"subitem_description": "The growing process of Changhong, a representative Chinese home appliance enterprise, is described in this paper. Changhong succeeded in transforming from a former state-run military-radar factory into China’s leading consumer-electronics manufacturer. However it has been experiencing hardship since 1998 and reported significant losses in 2004.\nThe success and failure of Changhong marketing strategy are expounded.\nThis paper reports Changhong’s recent efforts in strategy shift. It shows Changhong is attempting to integrate upstream and downstream resources, and trying to use logistics and supply chain management as competitive business weapons, faced with new challenges in the high-end products market.", "subitem_description_type": "Abstract"}]}, "item_6_description_40": {"attribute_name": "資源タイプ(DSpace)", "attribute_value_mlt": [{"subitem_description": "Working Paper", "subitem_description_type": "Other"}]}, "item_6_identifier_registration": {"attribute_name": "ID登録", "attribute_value_mlt": [{"subitem_identifier_reg_text": "10.15099/00002071", "subitem_identifier_reg_type": "JaLC"}]}, "item_6_publisher_33": {"attribute_name": "出版者", "attribute_value_mlt": [{"subitem_publisher": "Faculty of Economics, University of Toyama"}]}, "item_6_relation_41": {"attribute_name": "シリーズ", "attribute_value_mlt": [{"subitem_relation_name": [{"subitem_relation_name_text": "Working Paper / No.213"}]}]}, "item_6_version_type_16": {"attribute_name": "著者版フラグ", "attribute_value_mlt": [{"subitem_version_resource": "http://purl.org/coar/version/c_ab4af688f83e57aa", "subitem_version_type": "AM"}]}, "item_creator": {"attribute_name": "著者", "attribute_type": "creator", "attribute_value_mlt": [{"creatorNames": [{"creatorName": "MAO, Min"}], "nameIdentifiers": [{"nameIdentifier": "59838", "nameIdentifierScheme": "WEKO"}]}, {"creatorNames": [{"creatorName": "LI, Ruixue"}], "nameIdentifiers": [{"nameIdentifier": "59839", "nameIdentifierScheme": "WEKO"}]}]}, "item_files": {"attribute_name": "ファイル情報", "attribute_type": "file", "attribute_value_mlt": [{"accessrole": "open_date", "date": [{"dateType": "Available", "dateValue": "2016-02-15"}], "displaytype": "detail", "download_preview_message": "", "file_order": 0, "filename": "WorkingPaperNO.213.pdf", "filesize": [{"value": "553.4 kB"}], "format": "application/pdf", "future_date_message": "", "is_thumbnail": false, "licensetype": "license_free", "mimetype": "application/pdf", "size": 553400.0, "url": {"label": "WorkingPaperNO.213.pdf", "url": "https://toyama.repo.nii.ac.jp/record/2077/files/WorkingPaperNO.213.pdf"}, "version_id": "871c6dfb-6e02-4c1d-b5d4-6ae5da24f8c4"}]}, "item_keyword": {"attribute_name": "キーワード", "attribute_value_mlt": [{"subitem_subject": "Marketing strategy", "subitem_subject_scheme": "Other"}, {"subitem_subject": "Logistics system", "subitem_subject_scheme": "Other"}, {"subitem_subject": "Home appliances enterprise", "subitem_subject_scheme": "Other"}]}, "item_language": {"attribute_name": "言語", "attribute_value_mlt": [{"subitem_language": "eng"}]}, "item_resource_type": {"attribute_name": "資源タイプ", "attribute_value_mlt": [{"resourcetype": "technical report", "resourceuri": "http://purl.org/coar/resource_type/c_18gh"}]}, "item_title": "A Case Study of Marketing Strategy and Logistics System of Changhong, a Chinese Home Appliances Enterprise", "item_titles": {"attribute_name": "タイトル", "attribute_value_mlt": [{"subitem_title": "A Case Study of Marketing Strategy and Logistics System of Changhong, a Chinese Home Appliances Enterprise"}]}, "item_type_id": "6", "owner": "3", "path": ["407"], "permalink_uri": "https://doi.org/10.15099/00002071", "pubdate": {"attribute_name": "公開日", "attribute_value": "2007-12-20"}, "publish_date": "2007-12-20", "publish_status": "0", "recid": "2077", "relation": {}, "relation_version_is_last": true, "title": ["A Case Study of Marketing Strategy and Logistics System of Changhong, a Chinese Home Appliances Enterprise"], "weko_shared_id": -1}
A Case Study of Marketing Strategy and Logistics System of Changhong, a Chinese Home Appliances Enterprise
https://doi.org/10.15099/00002071
https://doi.org/10.15099/00002071fed56fa3-e768-4b82-9af0-17624faeb910
名前 / ファイル | ライセンス | アクション |
---|---|---|
WorkingPaperNO.213.pdf (553.4 kB)
|
|
Item type | テクニカルレポート / Technical Report(1) | |||||
---|---|---|---|---|---|---|
公開日 | 2007-12-20 | |||||
タイトル | ||||||
タイトル | A Case Study of Marketing Strategy and Logistics System of Changhong, a Chinese Home Appliances Enterprise | |||||
言語 | ||||||
言語 | eng | |||||
キーワード | ||||||
主題Scheme | Other | |||||
主題 | Marketing strategy | |||||
キーワード | ||||||
主題Scheme | Other | |||||
主題 | Logistics system | |||||
キーワード | ||||||
主題Scheme | Other | |||||
主題 | Home appliances enterprise | |||||
資源タイプ | ||||||
資源タイプ識別子 | http://purl.org/coar/resource_type/c_18gh | |||||
資源タイプ | technical report | |||||
ID登録 | ||||||
ID登録 | 10.15099/00002071 | |||||
ID登録タイプ | JaLC | |||||
著者 |
MAO, Min
× MAO, Min× LI, Ruixue |
|||||
抄録 | ||||||
内容記述 | The growing process of Changhong, a representative Chinese home appliance enterprise, is described in this paper. Changhong succeeded in transforming from a former state-run military-radar factory into China’s leading consumer-electronics manufacturer. However it has been experiencing hardship since 1998 and reported significant losses in 2004. The success and failure of Changhong marketing strategy are expounded. This paper reports Changhong’s recent efforts in strategy shift. It shows Changhong is attempting to integrate upstream and downstream resources, and trying to use logistics and supply chain management as competitive business weapons, faced with new challenges in the high-end products market. |
|||||
書誌情報 |
Working Paper, Faculty of Economics, University of Toyama 巻 213, p. 1-51, 発行日 2007-02 |
|||||
フォーマット | ||||||
内容記述 | application/pdf | |||||
著者版フラグ | ||||||
出版タイプ | AM | |||||
出版タイプResource | http://purl.org/coar/version/c_ab4af688f83e57aa | |||||
出版者 | ||||||
出版者 | Faculty of Economics, University of Toyama | |||||
資源タイプ(DSpace) | ||||||
内容記述 | Working Paper | |||||
シリーズ | ||||||
関連名称 | Working Paper / No.213 |